Entrepreneurial & Professional

With over 40 years of experience in entrepreneurship, business coaching, teaching, and corporate finance, Joey has built a career grounded in service and impact.

Joey’s entrepreneurial journey began at 14, selling handcrafted knife blocks door-to-door. This early experience sharpened his business acumen, and since then, he has founded and scaled two successful enterprises serving Western Canada—one growing from a single craft sale table to regional distribution within three years, and another evolving from online toy sales into a full-scale supplier for daycares across Manitoba. As Controller for multiple Winnipeg automotive dealerships, he has successfully overseen sales and acquisitions exceeding $20 million.

Winnipeg Business Coaching

Driven by a deep commitment to entrepreneurship, Joey founded 360 Coaching Group in 2019 to help business leaders navigate challenges and achieve peak performance. His ability to simplify complex accounting concepts has made him a sought-after instructor at the University of Winnipeg and the CPA Western School of Business. As the lead coach of the Pride Venture Coaching program, he proudly supports 2SLGBTQ+ entrepreneurs across Manitoba.

Joey is a Winnipeg Business Coach and holds certifications as a Chartered Professional Accountant (CPA), Certified Management Accountant (CMA), and Professional Certified Coach (PCC), equipping entrepreneurs with the knowledge and strategies to maximize their potential and financial success.

Proud of his Métis heritage, Joey actively engages with his community to foster growth and connection.

Entrepreneur Groups

Joey facilitates Winnipeg entrepreneur groups that foster growth through a willingness to learn, inquisitive discussion, and accountability. Made up of self-starters who question the status quo, we wake up every day wanting to be better leaders for our families, businesses, and community. We’re passionate about growth and know that by developing ourselves we will grow our business and our positive impact on the world.